Ground-Up Development to Atomic Managed

See how Atomic Storage Group swiftly navigated construction delays to rapidly enhance revenue and occupancy at a new development. Through strategic actions and expert management, we ensured not just recovery, but substantial growth.

Revenue Growth

$0 to $68,848 monthly revenue in 9 months

Occupancy Growth

0% to 57% occupancy in 9 months

Challenge

Construction delays set the opening of a new self-storage facility four months behind, significantly impacting the initial financial projections. The owners faced the additional burden of covering operational shortfalls from their own pockets. Atomic Storage Group’s challenge was to rapidly achieve break-even to mitigate these shortfalls by hitting crucial occupancy targets.

Operations

From the outset, Atomic took proactive steps by hiring local staff and establishing effective systems. Marketing efforts were initiated early to ensure a strong launch the moment the site was ready.

Execution

Focusing on aggressive marketing and sales, Atomic employed sales-driven managers adept at handling a fast-paced environment and closing deals quickly. This approach, coupled with stringent revenue management, facilitated rapid occupancy growth and revenue increase.

Results

The strategic efforts led to significant occupancy and revenue growth, with street rates adjusted accordingly over time. Ultimately, the property was sold to a private operator, showcasing the successful enhancement of its value through Atomic’s management​.