Owner-Managed to Atomic Managed

See how Atomic Storage Group transformed an owner-managed facility facing competitive pressure by retaining and empowering existing staff, which led to improved revenue, higher occupancy rates, and the successful introduction of climate-controlled units.

Revenue Growth

$47,435 per month to $51,540 per month

Occupancy Growth

71% to 77%

Challenge

The transition from owner-managed to Atomic-managed was initially challenging due to existing staff accustomed to old methods. The facility faced competitive pressures from a new nearby competitor.

Operations

To smooth the transition, Atomic chose to retain the existing staff, building trust and encouraging their input on new processes. The facility underwent significant compliance upgrades and aesthetic enhancements aimed at improving curb appeal and aligning with current market standards.

Execution

Atomic revamped sales strategies to better compete in the market, introducing climate-controlled units which were previously thought to be unmarketable. This strategic move broadened the facility’s appeal and functionality.

Results

Through comprehensive revenue management and customer service enhancements, the facility saw a notable increase in revenue and occupancy rates. The introduction of climate-controlled units, previously believed to be unrentable, reached 60% occupancy within 10 months.