FAQs
Can you assist us with new storage developments?
Absolutely! At Atomic Storage Group, we have extensive experience in guiding clients through new storage developments, conversions, and expansions. Whether you’re breaking ground on a brand-new facility, converting an existing property, or adding features to enhance your site’s appeal, we can confidently help you navigate the process.
“Magen and Rick bring decades of hands-on experience to the table, having successfully managed numerous new builds, conversions, and complex projects.“
Over the years, they’ve encountered and learned from countless challenges—big and small. From zoning hurdles and construction delays to marketing strategies and lease-up planning, they’ve seen it all. The best part? You get to benefit from their hard-earned knowledge without having to make those same mistakes yourself.
We’ll work with you every step of the way, from market analysis and feasibility studies to operational planning and tenant acquisition. Our team will help you design a facility that maximizes efficiency, meets customer needs, and positions you for long-term success. With Atomic’s expertise, your development will be set up for success from day one.
How do you do revenue management?
Revenue management is at the core of what we do, and we approach it with a thoughtful mix of technology and human expertise. We use a sophisticated computer program to analyze market trends, occupancy rates, and pricing opportunities, but we don’t stop there. Every decision the program suggests is carefully reviewed and verified by a person to ensure it aligns with your facility’s unique needs and goals. This balance allows us to leverage the power of data-driven insights while adding the critical layer of human judgment.
“With Atomic Storage Group, you get the perfect blend of advanced technology and personalized attention to achieve your revenue goals.’
Our ultimate goal is simple: to maximize your facility’s revenue potential. We continuously evaluate your pricing strategy, optimize rate increases for existing tenants, and implement dynamic pricing for new rentals. By ensuring every recommendation is both logical and effective, we aim to deliver consistent, measurable results that grow your bottom line. Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
Can I keep my brand?
Yes, absolutely! If you like your brand, you can keep it. The only exception might be if you’re working with a truly unfortunate name like “Put Your Stuff Here” (haha), but even then, we’ll guide you through improving it if needed. If you’re happy with your current brand, we’ll operate seamlessly in the background, ensuring your facility continues to thrive under your name.
However, if you’re considering a rebrand or need help refining your image, we’re happy to assist with that, too. Our goal is to support your success while respecting your vision and ensuring your brand remains strong and relevant in your market.
Do I have to switch over to your systems?
Yes, we do require switching over to some of our systems. Over the years, we’ve tested many vendors and have identified the ones that consistently deliver the best results for our clients. These systems are reliable, efficient, and optimized for self-storage operations, ensuring that everything runs smoothly. Plus, by using our systems, you get the added benefit of leveraging our scale, which can save you money on operational costs.
That said, not everything needs to change. For example, if your existing equipment, like keypads, syncs with storEDGE, there’s no need to replace them. We’ll work to integrate what you already have whenever possible, making the transition seamless while maintaining cost-efficiency.
Do you specialize in any specific types of storage (e.g., RV, climate-controlled, boat storage)?
Yes, we do! Our portfolio includes a wide variety of storage types, and we’re experts in managing them all. From Class A boat and RV facilities to Class A, B, and C self-storage properties, we’ve successfully handled it all. Whether it’s a $15 million state-of-the-art build or a 200-unit facility in a rural field, we apply the same proven principles to maximize performance and customer satisfaction.
No matter the size or type of your facility, we understand that every property comes with its own unique challenges and opportunities. For high-end Class A facilities, we focus on delivering a premium experience to tenants with top-tier service and attention to detail.
“Whether it’s optimizing operations, enhancing customer experience, or driving revenue growth, our team has the knowledge and experience to help your facility thrive.”
For smaller, more budget-conscious sites, we emphasize cost-effective strategies to drive occupancy and optimize revenue. Our approach is flexible, ensuring we cater to the specific needs of your market and property while applying the same level of care and expertise across the board.
What is your experience managing facilities of similar size or type to mine?
Our experience spans a wide range of facilities, so chances are we’ve managed properties similar to yours. From large-scale, Class A facilities with thousands of units and cutting-edge amenities to smaller, community-based sites with just 200+ units, we’ve successfully managed them all. We’ve also worked with specialized facilities, such as RV and boat storage, climate-controlled units, and mixed-use properties, giving us a deep understanding of the nuances that come with each type and size.
No matter the size or type, we tailor our management strategies to meet the specific needs of your facility. For larger properties, we focus on optimizing complex operations, leveraging advanced systems, and ensuring every aspect of the customer experience runs seamlessly. For smaller or more niche facilities, we take a hands-on approach, emphasizing efficiency, cost control, and personalized service to drive occupancy and revenue growth. Our diverse portfolio and adaptable strategies mean we can provide the same level of expertise and care to facilities of any size, ensuring your property thrives in its unique market.
How do you handle underperforming facilities?
We’ve done this time and time again—it’s what we do! Turning around underperforming facilities is at the heart of our expertise. While it takes a lot of hard work, we pride ourselves on being creative and resourceful to get the job done.
From identifying operational inefficiencies to implementing targeted marketing strategies and optimizing pricing, we dive deep into the unique challenges of each facility. Whether it’s improving customer service, addressing maintenance issues, or re-engaging the local community, we approach each situation with a tailored plan and a roll-up-your-sleeves attitude. We thrive on taking facilities from struggling to thriving, and we’ll bring that same energy and creativity to yours.
Will I have access to detailed financial reports, and how often will they be provided?
Yes, you will have full access to detailed financial reports, ensuring complete transparency. We provide regular reports, typically on a monthly basis, so you’re always informed about your facility’s performance. These reports include key metrics like revenue, expenses, occupancy trends, and profitability, giving you a clear picture of how your facility is performing.
At Atomic Storage Group, we believe in making financial reporting straightforward and easy to understand. Our goal is to provide you with the information you need to make informed decisions without overwhelming you with unnecessary complexity. If you ever have questions or need further insights, our team is always available to review the reports with you and ensure you feel confident in your facility’s financial health.
How do you handle tenant interactions and complaints?
We take tenant interactions and complaints very seriously and strive to provide exceptional customer service at every touchpoint. Every review, whether positive or negative, is read and responded to by our team. We make it a priority to acknowledge tenant feedback quickly and professionally, showing customers that their voices are heard and valued.
Additionally, we send out surveys to gather direct feedback from tenants about their experiences. This allows us to identify any potential issues early and address them proactively. For any negative feedback or complaints, the matter is immediately escalated to the district manager, who personally follows up with the customer. Their goal is to resolve the issue and turn a negative experience into a positive one, ensuring tenant satisfaction and fostering long-term relationships.
“By actively engaging with customers and addressing concerns, we create a positive environment that benefits both tenants and property owners.
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Our hands-on approach not only improves tenant retention but also strengthens the reputation of your facility in the community.
Do you assist with emergencies like natural disasters or major repairs?
Absolutely! When we say we’re your partner, we mean it. We’ve been through it all—hurricanes, floods, fires, and more—and we’re prepared to assist in any disaster. Our team is ready to jump in and help with the coordination and response needed to protect your facility and support your operations during these challenging times.
We also assist with large repairs, such as fixing gates, addressing structural issues, or tackling other major maintenance needs. While we’re hands-on and proactive in managing these repairs, we won’t serve as a general contractor for your capital expenditure (CapEx) projects. Instead, we’ll work closely with you to provide guidance, recommendations, and vendor coordination to ensure your larger projects are handled effectively.
“We’ve been through it all, hurricanes, floods, fires, and more—and we’re prepared to assist in any disaster.“
How often will I communicate with your team, and who will be my primary point of contact?
Our team is always available—our emails are open, and we genuinely love to talk and answer your questions. Communication is key, and we strive to make it as easy and accessible as possible.
“We’re here to work with your preferences and keep the lines of communication open and effective.”
That said, we also prioritize structured meetings to ensure everything stays on track. Depending on the number of sites you own or the complexity of the issues at hand, these meetings can be scheduled monthly or quarterly, or if you prefer to handle communication via email, that’s no problem at all!
Your primary point of contact will be someone familiar with your facility’s specific needs, such as your district manager. They’ll ensure you receive the information, updates, and support you need when you need it.
Are you willing to manage facilities outside of a standardized model or algorithm?
Yes, absolutely! We pride ourselves on being flexible and creative in our approach to management. Our goal is to make your site the best it can possibly be, and we know that sometimes that requires thinking outside the box.
Whether it’s developing unique marketing strategies, customizing operations to meet the needs of your specific market, or tackling unusual challenges, we’re up for the task. Sometimes, it takes a little creativity and other times, it takes a lot—but either way, we’re committed to finding solutions that work for your facility and help it thrive. With Atomic Storage Group, you’re not just another site in a system; you’re a partner, and we’ll do what it takes to help you succeed.
What else should I be asking?
Choosing a management company isn’t just about systems and strategies—it’s about relationships. Management is a partnership, and just as much as running your site effectively, it’s important that you genuinely get along with the team you choose to work with.
At Atomic Storage Group, we have two simple standards for the clients we work with:
1. We don’t work for jerks.
2. We don’t want to cringe when we see you’re calling.
“Do they seem like the kind of people who will have your back during challenges and celebrate your wins with you?”
This philosophy ensures a positive, collaborative relationship built on mutual respect and trust. So, when you’re interviewing a management company, ask yourself if the team feels like people you’d enjoy working with. Are they transparent, responsive, and easy to communicate with? Do they seem like the kind of people who will have your back during challenges and celebrate your wins with you?
Ultimately, the right management company should feel like an extension of your team, aligned with your goals and values. That connection is just as important as their ability to run your site.
