The Atomic Team

Atomic Storage Group was established to redefine self-storage management through clear communication, transparent fees, and tailored solutions. Our commitment to these core values has positioned us as a trusted leader, dedicated to delivering exceptional service and flexible management that drives client success.

The Founders

Atomic Storage Group was founded by industry veterans united by a vision to transform self-storage management. Their combined expertise shaped a company committed to transparency, personalized service, and excellence. Their hands-on approach and focus on clear communication have established their reputation as leaders dedicated to the success of each facility they manage.

Rick Beal

Co-Founder

Magen Smith

Co-Founder | CPA

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Rick Beal | Co-Founder

Rick is the co-founder of Atomic Storage Group. He has a deep-rooted love for Boise State football and proudly represents his alma maters, Brigham Young University (BYU) and Boise State, where he earned his degrees.

Rick was the former owner/operator of six “Class A” facilities. In addition to overseeing these operations, he spearheaded the company’s third-party management operation.

He is also a highly sought-after figure in the industry. His insights and perspectives on self-storage investment opportunities and operations make him a frequent keynote speaker, author, and panel expert. Renowned for his wealth of knowledge, Rick is a trusted source in the field, providing invaluable guidance to those navigating the complexities of the self-storage market.

Magen Smith | Co-Founder / CPA

Magen is the co-founder of Atomic Storage Group, and is a dynamic force in the self-storage industry.

Her journeys satisfy her thirst for exploration and serve as a wellspring of creativity, shaping her perspective as a self-storage industry leader, CPA, and entrepreneur. With a diverse background as the former owner of several self-storage sites in the South, Magen brings invaluable expertise in conversions and ground-up developments to the table.

Magen is a respected figure in the self-storage community, recognized for her insightful contributions through speaking engagements, writing, and blogging for industry trade shows, publications, and websites. Her wealth of experience continues to drive innovation and excellence within the industry.

Magen and Rick’s journey to founding Atomic Storage Group began long before the company itself—the two first crossed paths in Las Vegas, where Rick was speaking at an industry event. Afterward, Magen introduced herself, and their conversation sparked an immediate friendship.


For years, Magen focused on managing the storage assets she owned. One day in Louisiana, while sitting on a curb after chasing a raccoon through a storage facility, she realized it was time to interview management companies to help her streamline operations. However, after meeting with several prominent firms, she discovered a glaring issue: most couldn’t provide clear, straightforward answers to her questions—particularly about fee structures. More importantly, she felt constrained by their one-size-fits-all approach. Her facilities had unique needs that required customized solutions, not an algorithmic mold.


A few months later, Magen reached out to Rick with an idea. Together, they envisioned a management company built differently—a company that operated the way they would want if they were the client. They wanted to prioritize open communication, simple and transparent fees, practical solutions, and the flexibility to manage sites based on their individual needs.


From the start, Magen and Rick were hands-on. In the early years of Atomic Storage Group, it wasn’t uncommon to see them on the ground responding to hurricanes, fires, and other emergencies. By rolling up their sleeves and tackling challenges head-on, they built a reputation for being the company that gets things done.